NASCAR Raceview extends television with a 3D experience that puts the viewer inside the race. Itiva’s enhanced features allow the viewer to move back and forth from real time to review events as they happen from multiple points of view. After the live event, viewers can re-live the race interactively from any point of view or stage of action.

The mixture of live action, 3D and user control is a potent tool for creating audience engagement that translates to brand loyalty and new revenue opportunities.

For more information see:
Itiva Q-Live Application Brief
Itiva Q-Live Data Sheet