Itiva Networks and Turner Sports Introduce New Interactive Archive on NASCAR.COM

Now users of NASCAR.COM’s premier live action TrackPass RaceView application can relive any race in a fully interactive multi-perspective experience

Palo Alto, California, April 15, 2008 – Itiva Networks and Turner Sports today announced a new feature on the Emmy® award-nominated TrackPass RaceView application that will allow viewers to experience 2008 NASCAR Sprint Cup Series races after the event. The new function will be available exclusively on NASCAR’s official web site NASCAR.COM and delivered using Itiva’s Content Delivery Network. TrackPass RaceView, a 3-D real-time sports visualization application powered by Sportvision, is one of the top live sports subscription products on the Internet today and available only on NASCAR.COM. Now entering its second season, it allows racing fans the ultimate way to follow their favorite NASCAR driver alongside the race broadcast. Starting with the 50th Daytona 500 race in the 2008 season, Turner Sports and Itiva enhanced TrackPass RaceView with the ability to combine live event delivery with pause and rewind capabilities so that fans can back up to any moment of the race and change points of view or replay the action. This includes the ability to rewind up to 43 different race driver audio channels.

Now Itiva and Turner Sports have introduced the ability to preserve all the interactive excitement of the live race for viewers after the live event. Users after the race will still be able to move back and forth in time, changing their 3-D visual viewpoint of the race and selecting from the up to 43 race driver/pit crew audio channels and instrumentation such as throttle, brake and RPM data for each car throughout the race.

Itiva Networks was selected by Turner Sports, a division of Turner Broadcasting that operates NASCAR.COM, for its unique ability to simultaneously deliver multiple synchronized and seekable live streams to power its immersive viewer experience for mass audiences. “Turner Sports continues to lead the way in defining the future of sports entertainment,” said Robert Arn, President of Itiva Networks. “We’re proud to be partners in that quest.”

“Turner Sports is committed to putting NASCAR fans in the driver’s seat of their race experience,” said Lenny Daniels, senior vice president of production and new media, Turner Sports. “The Itiva rewind capability enables fans to experience exciting moments during a live race from different perspectives. Now they can extend the full interactive control after the race is finished and access a full library of races to track and compare their favorite drivers throughout the season.”

About Itiva Networks
Itiva Networks, headquartered in Palo Alto, California, enables content distributors to deliver unique viewer experiences to mass audiences, profitably. Itiva is the only Internet content network that specializes in the delivery of immersive and interactive entertainment experiences. Itiva resolves the issues of network saturation that limit broadband entertainment by making use of parallel delivery from multiple sources. Itiva’s patent-pending technology breaks through the previous limits of entertainment delivered over the Internet, delivering HD Video, Sports, Music and Online Games with new levels of quality and interactivity, increasing distributors’ revenue and protecting bottom line profits.

For more information, visit http://www.itiva.com

About NASCAR.COM
Turner Sports acquired all of NASCAR’s interactive rights in October 2000 and became the exclusive producer of NASCAR.COM in January 2001. NASCAR.COM is one of the fastest growing sports league sites on the Web, consistently ranking among the top three sport sites on the Internet. In 2003, NASCAR.COM was awarded an Emmy® by the National Television Academy for its TrackPass with PitCommand application and was nominated for an Emmy® in 2007 for TrackPass RaceView.

Turner Sports, Inc., a Time Warner company, presents some of the best and most popular sporting events worldwide and is a leader in televised sports programming. With events airing on TBS and TNT, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, professional golf, PGATour.com and PGA.com.

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Contact for Itiva Networks
Vanessa Lyall
Itiva Networks
Tel: 650-330-1300 ext 201
vanessalyall@itiva.com

Contact for Turner Sports
Megan Weems
Turner Sports
404-827-0297
Megan.weems@turner.com