Digital Music Pioneer Joins Itiva
Mark Holden Added to Advisory Board

Palo Alto, California May 27, 2008- ITIVA DIGITAL MEDIA CORP. is pleased to announce that Mark Holden, the President and CEO of Hip Digital Media, has joined the company’s Board of Advisors

Responsible for Hip Digital’s creative and strategic vision, Mark has over 30 years of experience with innovative technology and media development in the music, entertainment and film industries.

Prior to founding HIP, Mark founded and led media technology company E-Zone Networks to become the world’s largest private digital entertainment network.

Mark was also the co-founder of Msound International, the first company to develop a digital sound card for PC’s. Msound was acquired by PMC-Sierra (NASDAQ: PMCS).

Mark’s arrival on the Advisory Board signals the acceleration of Itiva’s commercial drive into the digital entertainment market, and adds great strength to the company’s strategic and business development capability.

About ITIVA: Itiva Digital Media, enables entertainment distributors to deliver unique viewer experiences to mass audiences, profitably. Itiva is the only Internet network that specializes in the delivery of immersive and interactive entertainment experiences. Itiva resolves the issues of network saturation that limit broadband entertainment by making use of parallel delivery from multiple sources. Itiva’s patent-pending technology breaks through the previous limits of entertainment delivered over the Internet, delivering HD Video, Sports, Music and Online Games with new levels of quality and interactivity, increasing distributors’ revenue and protecting bottom line profits.

For more information, visit http://www.itiva.com

About Hip Digital Media: Hip Digital Media is the leading consumer experience network. Hip Digital offers innovative customer experiences and digital campaigns for Fortune 500 brands. Hip Digital Media brings together communities, music, brands and consumers through custom built technology, including (PACE™), its Content Management System, which allows for turnkey creation of powerful online consumer experiences.

For more information please visit: www.hipdigitalmedia.com

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Contact for Itiva Networks
Vanessa Lyall
Itiva Networks
Tel: 650-330-1300 ext 201
vanessalyall@itiva.com