For Immediate Release

Itiva Adds Studio Exec Marsha King To Advisory Board

Palo Alto, Calif. – June 8, 2006 – Itiva Digital Media, developers of high definition Internet content delivery technologies and services, has added Marsha King, former Warner Bros. Studios Executive Vice President, to the Board of Advisors. Ms. King will begin effective immediately.

“Itiva’s continued growth is dependant in great part upon the value it brings to the film and TV industry,” said Michel Billard, CEO of Itiva Digital Media. “Marsha is among the most influential in this industry. She’s among the few who truly understand how critical Quantum Transport can be for the future of film and television, and we are anticipating great things to come of her involvement with Itiva.”

Most recently Executive Vice President and General Manager of Warner Home Video, Ms. King has an extraordinary history of achievement in acquisitions, DVD development and new technology. Consistently chosen by industry leaders as a key negotiator and content expert for global intellectual property issues, Ms. King is well known for her consistent level of excellence in developing highly successful business strategies and managing corporate advocacy. Prior to her 15 years at Warner Bros., she spent three years at Twentieth Century Fox as Senior Counsel, and spent three years at the LA Law firm of Rosenfeld, Meyer & Susman. She is Juris Doctor cum laude from Harvard Law School.

“Itiva appears to be on the right course to help expedite ubiquitous adoption of the Internet as the key platform for digital media consumption,” said Marsha King. “I am especially excited to join this esteemed group of advisors because of what the technology will bring to the reinvention of the digital supply chain. I’m very much looking forward to being involved with the success of Quantum Transport.”

About Itiva
Itiva Digital Media develops technologies that significantly and positively influence adoption of Video over the Internet by enhancing the viewer experience and making a strong business case for media companies and content developers. Founded in 2005 and headquartered in Palo Alto, California, Itiva technologies will be showcased by media companies in spring and summer of 2006, with commercial availability set for September, 2006. For more information, visit www.itiva.com.

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Contact for Itiva Networks
Vanessa Lyall
Itiva Networks
Tel: 650-330-1300 ext 201
vanessalyall@itiva.com