For Immediate Release

Itiva Delivers for EMI Music Canada
EMIssion Offers Music Videos via Itiva

Palo Alto, Calif. – October 10, 2006 – Itiva Digital Media, a breakthrough rich media delivery network, has begun delivering streamed music videos over the Internet for EMI Music Canada. Using Itiva’s Qmesh network, EMI Music Canada offers new music videos over the Internet through the music company’s free email blast newsletter and website, EMIssion-online.com. New videos are available weekly.

“Itiva is providing EMI Music Canada with a much higher quality Internet video streaming service at a very low cost” said Michel Billard, CEO of Itiva. “We’re proud that our first implementation in the music industry is with one of the top four record companies in the world. We’re proving that high quality video can be streamed to a very large audience, and its commercialization will prove its cost effectiveness.”

The EMIssion implementation required Itiva’s development of a universal Adobe Flash player to view the 500Kb/s per second video, which is then delivered via Quantum Transport™. Itiva’s Quantum Transport uses standard Internet protocols to deliver Web-based video with unrivaled performance and economic efficiency, and offers a more immersive experience when it can be delivered at this rate. By taking large media files and slicing them into web objects, video becomes easily transportable throughout existing Internet infrastructure.

“Itiva is streaming 500Kb/s per second – a rate we’ve previously been unable to offer – which makes for a compelling way to introduce new music videos to our audience,” said Rob Brooks, VP Marketing, EMI Music Canada. “In working with Itiva, we’ve found a faster and more engaging way to deliver music videos to web-savvy consumers. This allows us to stay on the leading edge, enhancing value for our artists and meeting demands set by our audience. EMI Music Canada looks forward to extending this exciting relationship in the future.”

About EMI Music Canada
EMI Music Canada is a unit of EMI Music and one of the “big four” record companies. EMI Music Canada was founded in 1949. The current roster features many important local and international artists, including some of the biggest names in the recorded music industry: The Beatles, Beastie Boys, Sarah Brightman, Chingy, Coldplay, Stompin’ Tom Connors, Corinne Bailey Rae, Gorillaz, Iron Maiden, Janet Jackson, KT Tunstall, Norah Jones, k-os, Paul McCartney, Anne Murray, Nickelback, Radiohead, Shaye, Joss Stone, Tina Turner, Keith Urban, and Robbie Williams. EMI Music Canada’s world-famous labels include Virgin, Capitol, Angel, Blue Note, Manhattan and Parlophone. EMI has artists in every leading music genre, including pop, rock, jazz, classical, Latin, Christian, country, rap/urban and dance. EMI Music Canada also boasts a strong Associated Labels division with labels such as: Aquarius Records, Arts & Crafts, Curb Records, Eagle Rock Entertainment, Marquis, Mute Records, Rykodisc, Sanctuary Records Group, Ultra Records and Warcon.

About Itiva
Itiva Digital Media, a privately held company headquartered in Palo Alto, Calif., provides a content delivery service that significantly and positively influences adoption of high quality video over the Internet by enhancing the viewer experience and making a strong business case for media companies and content developers. Itiva technologies are being showcased by film and music companies now, with commercial availability in late 2006. For more information, visit www.itiva.com.

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Contact for Itiva Networks
Vanessa Lyall
Itiva Networks
Tel: 650-330-1300 ext 201
vanessalyall@itiva.com