PunkTV.ca Selects Itiva Networks to Deliver Their High Quality Music Videos to Punk, Metal and Alternative Music Fans Worldwide

PunkTV.ca Launches Streaming Video in
TV Quality (640 X 480) and HD Quality (1280 x 720)

Palo Alto, California, Dec. 11, 2007 - Itiva Networks, the on-line Video Content Delivery Solution for high quality digital assets, today announced that PunkTV.ca is using Itiva’s unique hybrid Content Delivery Network solution to bring a diverse and explosive set of music videos to viewers worldwide.

PunkTV.ca, one of the world’s biggest punk, metal and alternative music WebTV magazines now available on the Internet, averages about 3 million hits per month. PunkTV.ca is taking a bold move to advance the music industry to a new era where consumers are now demanding the highest quality video experience – a robust full-screen experience with TV-like attributes. PunkTV.ca has posted most of the initial 1,000 music videos out of its catalogue with many more coming on board over the next three months.

“We’re excited about this incredible new technology, and coupled with our own CMS management and Search Engine Optimization, we feel that Itiva’s transport solution will help us expand our global audience while introducing ground-breaking music videos to a new generation of fans,” said Dixon Christie, CEO, host and publisher of PunkTV.ca. “Itiva’s scalability provided great QOS to our users. We truly appreciate Itiva’s dynamic technology and how quickly and easily the Itiva team implemented the entire viewing experience.”

Itiva is the only hybrid Content Delivery Network that resolves the issues of core network saturation by making clever use of servers, proxies and peers to sustain a high quality of service reliably, at the lowest possible cost. Itiva’s unique solution results in fast, full-screen video and large file delivery without compromising quality. Itiva’s patent-pending technology protects copyrighted material, supports embedded advertising, and defines the future direction of video over the Internet.

“PunkTV.ca consistently pushes for the latest developments where technology converges with art,” said Michel Billard, Chairman and CEO of Itiva Networks. “Their leadership in the distribution of music video is being closely watched by key players in the music scene and will definitely be emulated as their success grows in this constantly evolving market.”

About Itiva Networks
Itiva Networks, headquartered in Palo Alto, California, is the first cost-effective Video Content Delivery Network (vCDN). The Itiva Delivery Network is widely scalable and efficient, allowing delivery of DVD or HD quality content to mass audiences in a cost-effective manner. Itiva’s unique hybrid CDN technology increases bottom line revenue for leading media companies and enables new business models in the rapidly escalating content delivery market. Itiva’s video streaming and download services are now commercially available. For more information, visit http://www.itiva.com

About PunkTV.ca

PunkTV.ca is a Canadian owned company headquartered in Edmonton, Alberta with hosts in Vancouver, Montreal, Calgary, Toronto, Los Angeles, New York and Australia. PunkTV.ca has amassed international appeal with users from Canada to USA to Czech Republic to United Arab Emirates. PunkTV.ca has over 10,000 assets including text interviews, radio, videos and photos and manages it all with cutting edge CMS and PHP technologies. PunkTV.ca has created a niche, street savvy market for all formats of alternative music and modern rock with critical acclaim and industry support. Their plans include what they call, “drop streaming solutions”, consultancy, web products, and will be offering premium subscription and pay per view models in the first quarter of 2008.

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Dixon Christie
PunkTV.ca
Tel: 780-914-8747
dixon@punktv.ca
(Dixon is available for interview or comment, email is preferred for introduction)

Contact for Itiva Networks
Vanessa Lyall
Itiva Networks
Tel: 650-330-1300 ext 201
vanessalyall@itiva.com