On-line retailers looking to sell downloadable movies need Itiva's Quantum Download or QLoad service. Popular new movie and video titles released from major studios can sell up to 10 million copies over a week or even a week-end. Only the efficiency of using Itiva's QLoad enables this at a cost low enough to support attractive pricing at a studio quality experience. This service is also available as progressive download for viewing the content concurrently as it is being downloaded.